Digital skills for tourism

Tourism and visitor businesses in and around Nairn are being invited to brush up their digital skills at a new season of Digital Tourism Scotland workshops beginning in Elgin tomorrow, 24 October.

With 88% of the population owning a smartphone and savvy consumers expecting seamless experiences online both at home and on holiday, it’s never been more important for tourism businesses to make sure they’re up to speed with the ever-changing digital landscape.

These workshops provide local businesses with access to practical, hands on expert advice in areas such as: Understanding Online Reviews, Writing Inspiring Content, Improving User Experience, Creating Engaging Video Content and more.

Developing digital practices can not only transform the customer experience, it can also help transform a local company into a global one with a few clicks of a button. However, this means more than simply creating a website; social media, search engine optimisation, digital marketing and online reviews are just as important at helping businesses thrive online.

Laurie Piper, Operations Manager for Moray Speyside Tourism emphasised the importance of tourism businesses being digitally engaged and ready to welcome the ‘connected’ visitor, wherever they arrive from: “Being offline isn’t an option these days – whether you run a hotel, a B&B or a visitor attraction, your customers expect to be able to find you online, read reviews from other customers and to be able to book directly. If your business isn’t ready for this, you’re missing out on valuable income and customers. Our DTS workshops offer tourism businesses easy to understand, practical tools and techniques which make a real practical difference.”

Over the past two years more than 100 businesses have benefited from Moray Speyside Tourism’s Digital Tourism Scotland training workshops, seminars and events. The workshops are delivered in partnership with Digital Tourism Scotland and Highlands & Islands Enterprise, and will run at locations throughout Moray until June 2019.

To find out more about the Digital Tourism Workshops visit www.digitaltourismscotland.com/events/ or www.facebook.com/pg/MoraySpeyside/events/